Mora has always been considered to be the centre of northern Dalarna. Here, Swedish history took a significant turn in 1520 when, King Gustav Vasa managed to convince the men of Mora to join the battle against the Danish king. To comemorate this, a cross-country ski race - the Vasaloppet was inaugurated in 1922 and has become one of world's largest ski events nowadays. The unique nature of the area, combined with rich cultural traditions and historical events, attract tourists from all over the world. Mora is also home to famous attractions such as the Zorn art collections, the Vasa Momument and Santaworld in Gesunda. Mora knives, TV and communication masts, sawn lumber, and water taps are some examples of products that are not only market leaders in Sweden, but have also had a great deal of success in export markets.