Ernest Hemingway put Pamplona on the map by describing the famed running of the bulls. One can see the encierros (bull running) during Fiesta de San Fermín, usually between July 6 and July 14. The non-stop party atmosphere is spiced up by fireworks, Basque flute concerts, and wine. To get a hold of a bed, one must reserve a hotel one year in advance or stay in a neighboring town. Once a fortified city and the capital of the ancient kingdom of Navarre, Pamplona is more than one-event town.